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Exportation-Importation. Business partnership.
Marketing and Advertising.
Even though your current advertising and marketing materials may be effective in Europe, it does not guarantee they will be successful in Russia. Marketing and advertising in Russia takes a different approach in many ways than its European counterpart.
Allow us take a look at your marketing material and offer ways to * Russifying * them. Our creative services include: brochures, advertising, websites, translations, as well as preparation for trade-shows and other important events. eLigne Agency.
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Russia, the largest country in the world, has a rich cultural identity that has been shaped and moulded by its distinguished history and vast geography. For those organisations wishing to develop a successful penetration strategy for the Russian business market or employees tasked with working in Russia, an understanding of Russian social and business culture is key to your success.
Russian culture - key concepts and values
Collectivism - Throughout its notable history, Russia has assumed a strong communal spirit that is still reflected in Russian business practices today. Russia's severe climatic conditions have also meant that co-operation and collaboration, rather than competition, have been vital for survival. This sense of togetherness is one of the traits that distinguish Russians from many Westerners. Russian collectivism dates back to the peasant farmers, who lived in agricultural villages known as 'mirs' or 'obschina' and worked together in an organised and self-managed community.
Egalitarianism - An important concept related to the village milieu is 'egalitarianism', the social philosophy that supports the removal of inequity and promotes an equal distribution of benefits.
In Russian business terms, this equates to important strategies of equality, reciprocity and mutual advantage. Russians are very status conscious and believe in co-equals. A "deal" is often thought of from the perspective of equally shared benefit.
Dusha - The famous and enigmatic Russian 'dusha' or 'soul' remains central to everyday Russian behaviour and as a result when building successful business relationships with Russians you will find that mutual liking and emotion will from a strong basis.
Russia is a vast and diverse nation that after several decades of communism continues to evolve politically and economically. With the world's largest resource of raw materials, oil and gas revenues heavily support Russia's economy. Recently, within the big cities, a consumer economy has been established. This, along with an improvement in the country's financial position has raised business and investor confidence in Russia's economic prospects. However, in order to conduct business successfully in Russia, there are a number of important issues to take into consideration both before and during your time there. | | | | | |
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